WYANDOTTE, Okla. – The Wyandotte Nation is bringing a Sonic Drive-In to Seneca, Mo., as part of the Tribe’s ongoing push for economic diversification.
“The opportunity to put a Sonic Drive-In in Seneca that will serve surrounding communities is really enticing to us,” said Wyandotte Tribe of Oklahoma CEO Kelly Carpino. Wyandotte Tribe of Oklahoma (WTOK), the Wyandotte Nation’s federally chartered corporation, drives economic development for the Tribe. “It brings something to the area that we think is needed, and gives a boost to these local economies.”
The expected completion date for the Sonic Drive-In, located on Hwy 43 and just off of Hwy 60, is the beginning of October. Construction documents for the project have gone out to bid. Bids are due back by July 29 for review and a groundbreaking ceremony will be held shortly after a contractor is selected.
Carpino said the Sonic will have a modern layout with 21 stalls and a drive through. She said it will bring 30-35 full and part-time jobs to the area.
She said the Tribe had been exploring franchise opportunities to continue to grow its business interests.
“It creates another direction, another diversified enterprise for the Wyandotte Nation,” Carpino said. “We’re excited about that. It gives us a lot of growth opportunity to potentially develop additional restaurants in the future.”
The WTOK business enterprises include telecommunications, IT, food service, precision manufacturing and the entertainment industry. The Tribe’s economic development supports various programs for tribal citizens, including healthcare, housing, and education programs.
“We have looked at several concepts. What eventually brought us to Sonic was the opportunity to become part of a very recognizable brand,” Carpino said. “The effectiveness of Sonic’s media and promotional strategy along with an amazing product line drew our attention to the Sonic franchise. The decision was solidified by Sonic’s new small building prototype that is a perfect fit for smaller, secondary markets within Sonic’s core.”
Carpino said the Wyandotte Nation likes the idea of locating in smaller communities, such as Seneca, making Sonic a great choice.
“The Wyandotte Nation really likes to be a supporter of the local communities. If we can do things to benefit those communities, that is an added bonus for us,” she said.